To support NNE Goodwill AmeriCorps’ recruitment efforts, we created two distinct videos—a VO-driven manifesto and an interview-driven testimonial. Over several months, we filmed with program members across Maine, balancing personal perspectives with compelling visuals that highlighted the program’s impact. Our approach blended dynamic storytelling with cinematic footage, capturing both the values of AmeriCorps and the natural beauty of Maine—key elements that make the program so unique and appealing.